I build the systemsthat turn marketinginto pipeline.
Fifteen years in B2B marketing, most of it inside security and privacy companies that were small when I got there and considerably less small when I left.
I’ve been the first marketing hire at a startup with $300K in ARR, and I’ve run a seven-person-team’s worth of programs on a $2.5M budget. The work is consistent either way: figure out where demand actually comes from, build the machinery to capture it, and make sure Sales can see what’s coming. I live in Manchester, New Hampshire and have worked remote-first since 2018.
Right now
Director, B2B Marketing at DeleteMe
Head of B2B marketing at a consumer-privacy company. I own demand generation, lifecycle, positioning, and content, lead a team of three, and manage the budget. SQLs are up 186% year over year; pipeline has grown around 20% every quarter.
What I’m good at
Paid, organic, events, webinars, and content, built as one engine rather than four disconnected channels. Pipeline is the number I answer for.
The plumbing between marketing and sales: routing, scoring, attribution, forecasting, and the uncomfortable conversations about which of those is lying to you.
I’ve built HubSpot and Salesforce stacks from nothing at three companies, and I’m putting AI to work on the parts of prospecting and personalization that used to eat a headcount.
Away from work
I own and operate a small multifamily rental portfolio in New Hampshire, run a couple of niche sites, and build things for fun when a problem is small enough to solve in a weekend. Those are here.